After thoroughly searching many of the Journal websites that the University of Sunderland provides to its students for free I hit a major problem. There are no journals on a particular product line from any alcohol companies; Smirnoff is not even recognised on the Emerald site. However there are reports that I can download which are related to social responsibility and how it is affecting young people. I have downloaded many journals as I will need them for the later stages of my Marketing Strategy Essay Report.
Will have to report to my tutor and ask her if I could use the Financial Times or any other website if I am unable to collect information. Not too worried as I know I will continue investigating the internet and official reports to find a suitable product line for my essay, obviously I will not share any information on where I found those reports but I will blog my progress.
Market Strategy Updated (May 2011)
If it is difficult to find any journals then it is best a PDF is downloaded by Googling the companies name. For example Diageo always has annual reports published which illustrate the market share of each product and compares itself to its competitors.
If anymore help is needed then just leave a comment.