Purpose of Facebook ‘Poke’


Image representing Facebook as depicted in Cru...
By Naveed Ahmed

Many people see this tool called ‘Poke‘ as a method to annoy other people or get their attention but as a marketeer I see something else.

The ‘Poke’ tool if used effectively and consistently can be a method to imprint you into your ‘Friends’ minds. For example if you poke them not every minute but atleast twice a day then you can make sure they remember you as a valued friend from any experience you may have had together offline or online. You as a user ‘Poking’ friends will ensure they remember your face and important facts. No matter where that person goes they will remember you because you keep ‘Poking’ them and appear on their notifications on a computer or handheld device.

I am not saying this technique will work because many users do not poke back or delete that ‘Poke’ to be able to receive anothe poke. This does mean that this technique can work with mutual or close friends who you have had positive experiences with. Even though that user may not remember anything about you from Facebook but they will remember any good time you had together, for example a party, dinner and etc.

This is a good technique to ensure that you are remembered by a friend and not forgotten through a busy life. Good marketing ‘drip campaign’ to advertise yourself for free by ‘Poking’ people. However I do want to state that ‘Poking’ random people may not have a positive effect because they won’t know you personally unless they ‘Add’ you and become online/offline friends.

You may raise awareness of your existence through this but that user you poked may not acknowledge it from the numerous other pokes they have received. This is mainly the case with females because they get a lot of pokes from random men if they have a photo revealing what guys want to see and touch. If you show a Lion some flesh with blood on it then of course his natural instinct will be to eat it and this is the same case when guys see a womens body. Guys just want to get what they see without any thought.

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