Down & Stuck


I am in the period of my life where I don’t know where I’m going or what I’m doing. I thought after finishing University I wouldn’t need to think long-term about my future anymore but guess what it’s the same old crap. I have time now to spend a lot of my time on certain hobbies that brought me joy but marketing will always be something that brings me joy too. That only brings me joy if I am making a difference and being noticed by working in a place where I get to input my ideas and etc.

The whole point is that if every person in this world has the opportunity to fulfill their potential then there wouldn’t be any crime or several people feeling unsatisfied. They would be able to spend time doing something they love and not be unhappy.

Anyways I am talking as usual. Hoping to meet new people in Newcastle who can maybe bring me back that smile I always used to have.

Amazon to crowdsource original TV shows


Image representing Amazon as depicted in Crunc...

Image via CrunchBase

Amazon is to turning to crowdsourcing to produce a raft of comedy and children’s TV shows for its online video streaming service as it steps up efforts to produce its own content.

The initiative will be produced through Amazon’s content division, Amazon Studios and asks writers, producers and directors to submit proposals for original programming.

The best ideas will be distributed through Amazon Instant video, the retailer’s competitor service to the likes of Netflix and Hulu.

Amazon will invest $10,000 (£6,181) in one new idea a month and will pay $55,000 (£34,000) plus up to 5% in royalties to any proposals it chooses to develop into a full-budget series.

It is part of wider strategy by the company, which saw net sales rise 34% year-on-year to $3.18bn (£1.9bn) for the first three months of the year, to grow its content offering as it looks to rely less on its e-commerce business model for future revenue growth.

Last month it acquired the rights to publish the backlist of Ian Fleming’s James Bond in print and e-book form in North America.

In February the retailer signed a deal with Viacom to give its Amazon Prime subscribers access to shows from channels including MTV, Comedy Central, BET, VH1, Spike and Nickelodeon.

Since Amazon Studios launched in 2010 the company claims its has viewed more than 700 test movies and 7,000 scripts. It adds that there are 15 movie projects currently under development through deals brokered via the platform.

The move it is likely to put the internet business in competition with video services Netflix and Hulu, which have both invested in developing original TV shows in recent months.

Source: http://www.marketingweek.co.uk/news/amazon-to-crowdsource-original-tv-shows/4001505.article

 

Marketing Cuts at HSBC


HSBC has not used the word “cut” but actually used a word that sounds more positive, “restrucures” is the word that has been used for the marketing division within the organisation. There are many people who work in the marketing division that will be unemployed soon because the organisation is going to integrate many of the departments in the marketing division to cut costs.

There are many such as myself who have studied in the field of marketing and find it very hard in the UK to actually find a company that is ready to employ. Marketing is a very important element in any organisation, people who have studied marketing create, plan and implement strategies that help gain exposure for the business. Marketing is not only considered to be an area that involves advertising. In numerous ways marketing is the tool that causes companies to gain a high volume of customers, sales, revenue and etc. People who have the knowledge and skills in this field help businesses to even change who they are, for example CRM (Cause Related Marketing) decades ago helped American Express gain exposure and business by relating themselves to a cause like the refurnishing of the Statue of Liberty.

At the time that was a modern CRM and it helped build a great cooperate image for American Express as it made customers aware that they could help the cause. People were able to help the cause if they made a application for a American Express card during the campaign period, $1 from each application would go towards restoring the Statue of Liberty.

The point I am trying to make is that marketing is a very important aspect to businesses and cutting jobs or funds to a important element of the business strategy can cause more problems. The economic downturn is causing businesses to point the blame to the marketing departments for failures and financial troubles. It only takes one effective marketing campaign to make a business successful and it has to be consistent, Apple is one example to consider.

Purpose of Facebook ‘Poke’


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By Naveed Ahmed

Many people see this tool called ‘Poke‘ as a method to annoy other people or get their attention but as a marketeer I see something else.

The ‘Poke’ tool if used effectively and consistently can be a method to imprint you into your ‘Friends’ minds. For example if you poke them not every minute but atleast twice a day then you can make sure they remember you as a valued friend from any experience you may have had together offline or online. You as a user ‘Poking’ friends will ensure they remember your face and important facts. No matter where that person goes they will remember you because you keep ‘Poking’ them and appear on their notifications on a computer or handheld device.

I am not saying this technique will work because many users do not poke back or delete that ‘Poke’ to be able to receive anothe poke. This does mean that this technique can work with mutual or close friends who you have had positive experiences with. Even though that user may not remember anything about you from Facebook but they will remember any good time you had together, for example a party, dinner and etc.

This is a good technique to ensure that you are remembered by a friend and not forgotten through a busy life. Good marketing ‘drip campaign’ to advertise yourself for free by ‘Poking’ people. However I do want to state that ‘Poking’ random people may not have a positive effect because they won’t know you personally unless they ‘Add’ you and become online/offline friends.

You may raise awareness of your existence through this but that user you poked may not acknowledge it from the numerous other pokes they have received. This is mainly the case with females because they get a lot of pokes from random men if they have a photo revealing what guys want to see and touch. If you show a Lion some flesh with blood on it then of course his natural instinct will be to eat it and this is the same case when guys see a womens body. Guys just want to get what they see without any thought.