2012 in review


The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This blog got about 9,200 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 15 years to get that many views.

Click here to see the complete report.

Web Week: The hottest stories from the world of tech and beyond


Addidas adiPure: Easy on the feet, hard on the ground
If you’re a pavement-pounding addict you may want to check out adiPure, Addidas’ contribution to the world of barefoot running kit.

According to the sports giant, these base covers do wonders in building up your foot’s musculoskeletal system, helping you to become a faster and stronger runner.

The lowest-to-the-ground shoes Adidas has ever crafted, they work to improve the soft tissue in the foot and strengthen the lower legs. The fact they look decent is an added bonus.

Maxi-Milk: It’s like cow juice but does a hell of a lot more
While we’re on the subject of fitness, there’s another product in the fitness-sphere we’d like to bring to your attention – Maxi-Milk.

This shake has special powers, by which we mean it helps to support muscle growth, performance and recovery, according to Maximuscle. Stuffed with high protein nutrition, it’s the perfect get-me-up after a hardcore gym session.

The Dark Knight Rises: Turns your handset into a batphone. Well, kinda
Gameloft has unveiled a second teaser trailer for The Dark Knight Rises, the virtual version of the Christopher Nolan movie of the same name.

Expect the usual lark, from henchmen with bad attitudes to one crazed nut wreaking havoc across Gotham City.

The game will be made available on Friday 20 July for iPhone, iPad and Android users. Trailer below. Enjoy.

Tivizen: Turns your handset/tablet into a TV. That’s what’s called cool
Whether you own an Android tablet or smartphone, this clever add-on will turn it into a TV without the need of an internet or 3G connection.

Simply add the kit on to your device’s 30-pin dock connector and Bob’s your uncle.

It also has recording capabilities, so you won’t ever miss your favourite show again, whether that’s Corrie, Big Brother or Eastenders. Jamie? Jamieeeeeee….

Source: http://www.t3.com/news/its-not-tech-but-we-like-it

Google, Facebook Offer News Sites Lessons on Ad Targeting [Study]


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Only three news sites – CNN, Yahoo News and The New York Times – out of 22 appeared to use high levels of ad targeting, according to a Pew Research Center study. In these cases, 45 percent or more of the ads were different from one user to the next.

“By contrast, highly targeted advertising is already a key component of the business model of operations such as Google and Facebook,” the study found.

The study noted that Google had a strong advertising presence on news sites:

A popular style of ad on these sites, accounting for 38% of all ads captured, is the sponsored link box-small boxed-in ads that usually have between three and seven lines of text. On most sites this box is powered by Google.

Three other news sites – CBS, USA Today, and MSNBC – exhibited moderate levels of targeting where between 29 percent and 40 percent of the ads were different across users.

Sites with low levels or no apparent targeting included FoxNews.com, WashingtonPost.com, Time.com, and Newsweek.com.

When researchers revisited the sites in January, they found that two – latimes.com and theatlantic.com – showed slightly higher levels of ad targeting.

adtargeting-pew

By not targeting ads, news sites miss an opportunity to serve up more relevant ads to website visitors; these targeted ads potentially command higher prices and bring more revenue to publishers.

The center, which studied 22 news sites, identified other trends:

  • 21 percent of the ads observed in the study were in-house ads, which are ads that sell a news organization’s own products such as subscriptions to print magazines or newspapers.
  • 18 percent of the ads were from financial services, more than any other industry sector observed in the study.
  • 46 percent of the ads on news sites were static banner ads. The Wall Street Journal had the highest percentage of these ads (100 percent) while the Washington Post relied less on banner ads (18 percent). Instead, Washington Post used sponsored links far more than others, 66 percent.
  • 1.3 percent of the ads on news sites studied had stand-alone video ads.
  • None of the top stories were in a video format, even on sites linked to television-based legacy media. As a consequence, there were no pre- or post-roll video ads. However, since the study Yahoo News created a content partnership with ABC News that includes plans to feature more video amid Yahoo News’ top news stories.
  • Discount or coupon advertising such as Groupon was fairly limited.

For the study, Pew Research analyzed 5,381 advertisements on the main websites and legacy outlets of 22 different news organizations – including national and local newspapers, broadcast, and online media in late June 2011. In January 2012, the researchers revisited the sites to review the levels of ad targeting.

Source: http://searchenginewatch.com/article/2153189/Google-Facebook-Offer-News-Sites-Lessons-on-Ad-Targeting-Study